The Countrywide Hockey League struck marketing gold when it held its initial Winter Vintage in 2008. The yearly out of doors game played on New Year’s Day has turn out to be the must-look at function of the period, earning praise from the two die-tough and relaxed hockey supporters alike.
This calendar year, the NHL and NBC, the tv broadcaster for the game, are taking an further stage to promote the sport. The two recently announced a partnership to combine the game’s broadcast with a social media marketing campaign, in a go that could advantage each companies.
“We are managing the social and broadcast integration to check the performance and look at the knowledge,” Michael DiLorenzo, senior director of social media advertising and marketing and method at the NHL. “It must increase our Facebook Admirer foundation, due to the fact individuals should ‘like’ the webpage to play. It also will develop a window into the celebration for those who could not be in entrance of the tv.”
콕티비 is to get even much more fans tuned in and engaged with the game, in accordance to the social media consulting firm that is running the campaign.
Numerous “look at and acquire” contests will be featured prominently on each NBC and the NHL’s Fb and Twitter web pages. Contestants that are fans of either on Fb or Twitter followers will have a likelihood to win possibly a Honda CR-Z automobile, or excursions for four to equally Common Orlando Studios and the upcoming 2011 NHL All-Star Sport.
Both the NHL and NBC aren’t new to these kinds of social media strategies, but this is the first time they have collaborated on a single.
Commencing December 23, NBC will commence using picture submissions from enthusiasts of its Fb web page. Many of the photos will be selected to air during the sport. The community will also promote the social media marketing campaign through the day leading up to the sport, such as for the duration of the Rose Bowl university soccer match.
The NHL has planned its 1st marketing Tweet for December 31. For the duration of the match, the NHL may question fans to retweet messages and the very first to reply will acquire a prize.
This yr will be the fourth installment of the Wintertime Basic. The Washington Capitals will just take on the Pittsburgh Penguins at Heinz Area, generally the property of the Countrywide Soccer League’s Pittsburgh Steelers. Other Winter Basic spots have included Ralph Wilson Stadium in Orchard Park, New York, Wrigley Subject in Chicago and Fenway Park in Boston.